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Market your product

Whether you’re trying to launch your product, reposition after a pivot, or reach a new audience, I can help you communicate the right message to the right person at the right time.

Let's talk

  • “Anya helped us design and implement a brand new content marketing strategy. She created perspective around our key customer types and worked with us to identify the most-effective tactics for our small team. Anya not only brought her strategic perspective in helping us plan our marketing efforts, but also a willingness to roll-up-her sleeves and help with tactical execution wherever needed.”

    — Emma Chastain, Head of Operations at Pachama

  • "Anya’s expertise significantly elevated SiteScape's positioning, messaging, and overall GTM strategy. Anya designed marketing automation onboarding workflows for our first commercial offering that delivered content tailored to our primary customer archetypes at strategic touchpoints. She then expanded this into a unified messaging framework that has empowered SiteScape to maintain a strong and consistent narrative and voice across all our marketing, sales, and onboarding channels. Anya's compelling messaging and rock-solid onboarding journey were critical to our ability to execute for our product-led growth strategy and self-serve sales model. Working with Anya couldn't be easier, and she really delivers."

    — Andy Putch, Founder & CEO of SiteScape (acquired by Faro)

Craft compelling and consistent product marketing.

Get help with…

Product positioning

Tell your brand story. Position your offering in a way that resonates with your target audience.

  • Define or update positioning and messaging

  • Refresh website content

  • Define or update pricing and packaging

Content marketing

Build your brand reputation. Reach new audiences and educate the market with compelling content.

  • Define your content strategy

  • Map the customer journey

  • Implement a content calendar

Launch & enablement

Tell target customers what they need to know to be successful. Drive sales, product adoption, and retention.

  • Plan a product launch

  • Implement product onboarding

  • Develop sales collateral and training

Read more about how I’ve helped startups like yours…

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Define messaging and positioning for a new offering

When Placement decided to create a new offering that would make their job search tools and expertise available to anyone, I worked closely with the co-founders to:

  • Gather and synthesize research about what their customers value

  • Clarify the value and key messaging for each customer segment

  • Craft messaging and content for the new website

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Develop content strategy

Pachama, a seed-stage startup seeking to address climate change by using remote sensing and AI to verify and promote forest restoration, wanted to develop a content strategy to help them tell their brand story and better explain their offering to customers. I worked with them to:

  • Review and assess their existing marketing and content efforts

  • Plan and facilitate a content strategy workshop

  • Identify top content priorities and develop a content calendar

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Plan product onboarding

DemandStar, a network that connects governments directly with suppliers to make procurement more efficient, came to me to plan onboarding emails. As part of this project, I:

  • Spoke with stakeholders to understand the customer journey and painpoints

  • Analyzed existing customer conversion data

  • Assessed existing email campaigns

  • Planned email campaign to influence new users to complete key tasks

  • Drafted email copy and specified qualification criteria

Ready to level up your marketing? Find out how I can help.