Ready to be strategic with marketing?
Know it’s time to step up your marketing efforts, but don’t know what you need or where to focus? I’m here to help.
I’ll work with you and your team to clarify your goals and devise a marketing strategy tailored to your unique strengths and market opportunity. Then I’ll help you put the foundations in place to spin up a lean but powerful marketing engine.
Ready to have a conversation about your marketing goals?
Get help with…
Fractional marketing leadership
Need to figure out your marketing strategy, but not ready to hire a full-time marketing leader? As your fractional CMO or Head of Marketing I can help you:
Develop strategy, messaging, and positioning
Make the most of junior marketing staff
Plan, budget, and hire to meet your goals
Product positioning
Tell your brand story. Position your offering in a way that resonates with your target audience.
Define or update positioning and messaging
Refresh website content
Define or update pricing and packaging
Content marketing
Invest in content that’s smart and strategic. Identify key content to bridge critical gaps in the customer journey.
Map the customer journey
Define your content strategy
Implement a content calendar
I’ve helped startups like yours…
Establish marketing foundations, with strategy, messaging, and hiring support
Compact Membrane Systems (now Ardent) reached out to me after raising a Series A to commercialize their advanced membrane solution for industrial carbon capture. A strong team of engineers and operators, they lacked in-house marketing expertise and were looking for help to define their marketing strategy, lead a rebrand and relaunch effort, and help them build awareness and credibility in the market.
As their fractional CMO, I led quarterly strategy sessions to define and revise marketing strategy in a rapidly evolving market, took over the rebrand and brought in a new design agency to complete it, coordinated key integrated campaigns around the brand relaunch and carbon capture pilots, and helped hire and onboard full-time marketing staff to meet their long term goals.
Develop content strategy
Pachama, a seed-stage startup seeking to address climate change by using remote sensing and AI to verify and promote forest restoration, wanted to develop a content strategy to help them tell their brand story and better explain their offering to customers. I worked with them to:
Review and assess their existing marketing and content efforts
Plan and facilitate a content strategy workshop
Identify top content priorities and develop a content calendar
Define messaging and positioning for a new offering
When Placement decided to create a new offering that would make their job search tools and expertise available to anyone, I worked closely with the co-founders to:
Gather and synthesize research about what their customers value
Clarify the value and key messaging for each customer segment
Craft messaging and content for the new website
Plan product onboarding
DemandStar, a network that connects governments directly with suppliers to make procurement more efficient, came to me to plan onboarding emails. As part of this project, I:
Spoke with stakeholders to understand the customer journey and painpoints
Analyzed existing customer conversion data
Assessed existing email campaigns
Planned email campaign to influence new users to complete key tasks
Drafted email copy and specified qualification criteria